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Friendships are everything in Argentina. Every July 20th, Friends Day is celebrated almost like a national holiday. Infinite hours of planning go into sending each other old funny photos, videos and memes, organizing a late-night outings or full weekend escapes.

This year, social distancing will not come between friends! We will reach down to the depth of our imaginations to celebrate and connect! Together we will create a global movement that celebrates the people who we cannot live without.

Share a video or photo telling us what makes your friends extra special using #ALAMOSFRIENDS for the chance to win a steakhouse food and wine experience or a magnum bottle of Alamos wine!


Ready? Here’s a little inspiration to get you started.